The Planet Publishers digital publishing software has the mission of giving life to a publication! In a simple click, readers are invited to browse through the virtual publication in 3D turning page animation software as if they had a real copy of it in front of them, except that this time, the publication is alive and interactive.
Readers can flip through the pages and search for information or articles, even consult videos, or listen to the last clip of a song of their favourite artist, in MP3 format, directly from the pages of the publication. They can also click on an advertisement which enticed them and go on the advertiser’s website. The possibilities are infinite! In fact, it’s the new intuitive way to consult documents on the Web and, thanks to Adobe’s Flash technology; Planet Publishers services are accessible to nearly 98 % of all Internet surfers.
Planet Publishers makes it possible for paper content editors to transform their publications into an online magazine or web brochure and to publish them at a low cost. It is a solution which was conceived to meet the needs of editors who publish: magazines - newspapers - flyers - catalogues - books - corporative and promotional booklets.
Planet Publishers also offers editors a statistical interface in order to analyse their visitors’ behaviours.
The statistics tool can obtain several data elements, including geographical location, visit frequency, which pages each user visited, which links were clicked, time spent to consult each page or a publicity and even if a visit turned into a sale. Therefore, editors can learn more about their visitors’ behaviours and thus adapt their market strategies and notice, in real time, the result of their decisions.
Markets
For B2B publishers looking to expand both their national and international reach or make it more economically feasible, digital editions can offer a solution to the two key obstacles: timeliness and cost.
Digital editions enable even the most far-flung readers to receive the latest issue instantaneously, rather than wait several weeks, while sparing both subscribers and publishers the increasingly onerous costs of international postage.
Like domestic subscribers, many international readers also appreciate or even prefer the format because of convenience factors such as low-memory personal archiving of issues; quick issue searching; links to related content and product information; simple forwarding capability; and ready access to audio/video clips and other rich-media offerings.
Today, green consciousness is also a top-rung factor in choosing digital among both international and domestic readers. In last year's instalment of PennWell's annual digital subscribers survey, over half of the nearly 57,000 respondents indicated that environmental friendliness was a key factor in choosing a digital subscription.
All of this said, an international component is frequently, but not always, a key component in digital version strategies. As always, this comes down to a publication's business model, markets and audience profile.
For paid publications already absorbing the costs of producing a printed edition, there are clear bottom-line benefits in realizing additional circulation revenue from digital subscribers, given that added distribution and marketing costs are negligible. The opportunity to gain additional revenue streams from a digital publication are a very attractive proposition to the publisher.
A controlled-circulation software development title SD Times, digital subscriptions account for over 18,500 out of total controlled circulation of 60,000+, including over 6,000 overseas subscribers.
Digital Editions have become the fastest way of growing circulation and additional revenues.
The Environment
Preserve our environment, save paper, reduce printing, save the trees and help decrease green house gases!
One of the most overlooked benefits of our solutions is the positive effect it has on the environment.
The facts are clear, tropical deforestation accounts for approximately 1.5 billion tons of carbon being released into our atmosphere yearly.
Some facts:
• The World Resources Institute regards deforestation as one of the world's most serious environmental issues.
• An area of forest equal to 20 football or soccer fields is lost every minute.
• In South Africa's climate is such that less than 0,5% of its surface area is covered with indigenous forest. The question is how did it get to this point?
• Rainforests are being destroyed because the value of rainforest land is perceived as only the value of its timber by short-sighted governments, multi-national logging companies, and land owners.
• Nearly half of the world's species of plants, animals and microorganisms will be destroyed or severely threatened over the next quarter century due to rainforest deforestation.
• Experts estimate that we are losing 137 plant, animal and insect species every single day due to rainforest deforestation. That equates to 50,000 species a year. As the rainforest species disappear, so do many possible cures for life-threatening diseases. Currently, 121 prescription drugs sold worldwide come from plant-derived sources. While 25% of Western pharmaceuticals are derived from rainforest ingredients, less that 1% of these tropical trees and plants have been tested by scientists.